Paper 92

Generated: Mon Oct 15 05:03:03 2001

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92 - TitleE-POSTA İLE PAZARLAMA: YAZILIM ÇÖZÜMÜ
AuthorsTolga Evren, Gebze Yuksek Teknoloji Enstitusu
Ibrahim Sogukpinar, Gebze Yuksek Teknoloji Enstitusu
PC MemberNo
Contact personTolga Evren, tolgaevren@hotmail.com, +90 532 3532250
Main Fields2. E-ticaret, E-is, yeni-ekonomi
Other Main Fields
Abstract + KeywordsToday, Internet is the most important communication medium of the modern world. With the invent of the
new technologies in this area, Internet started to play a major role in society and it transformed a variety
of industries' methodologies to do business. While having a PC and a modem is enough to be connected,
large amount of investments are made in order to develop fast, reliable and sophisticated software systems
to do business on the Internet. In this article, we discuss the marketing concept on Internet, explain the
e-mail-marketing concept and present Internet based e-mail-marketing software, which allows a business to
do marketing according to its needs
Remarks

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